In the meantime, Spotify’s video lineup will include video podcasts from its Originals and Exclusives, like The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay and The Joe Rogan Experience and it will include other video creators who will now publish on Spotify, including Philip DeFranco, Jasmine Chiswell, The WAN Show, Juicy Scoop with Heather McDonald and more to come. For comparison, Apple already offers video podcasting hosting to all creators using all hosting solutions. That means interested creators will have to sign up for a waitlist for the time being. While Spotify is officially opening access to Anchor creators, the feature is being rolled out gradually. The video podcasts can also incorporate the creator’s existing advertising partnerships, and soon they’ll support the newer Automated Ads, too. While creators can set their pricing and determine what a subscription includes, Spotify suggests subscriptions could provide access to exclusive video content or even unlock the video portion of the creator’s podcasts.
Creators will also be able to monetize their videos as they do their audio podcasts through the use of subscriptions. Once published, fans can listen to the podcasts across platforms, including through the Spotify mobile app, desktop app, web player and on most smart TVs and game consoles. With Anchor, creators will be able to upload their videos through their account, similar to how they create and publish audio episodes today. Instead, they would have to turn to other video platforms, like YouTube. But there wasn’t a way for any creator to publish video to the service. The tool will be provided by the company’s podcast creation platform Anchor, and expands on the global launch of video podcasts last year, which encompassed only a select group of creators.Īt the time, Spotify said its debut lineup of video podcasts included Spotify Originals and Exclusives, as well as some third-party podcasts. The company announced today it’s opening access to a new tool for creators that will allow them to begin publishing their video podcasts to its service. Now, it wants people to do more than just listen - it wants them to watch, too. Spotify has already invested around $1 billion in podcasting between its acquisitions, exclusive deals and other partnerships.
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